As Realtors, we understand that our profession thrives not only on getting to the closing table, but on building lasting relationships. In a highly competitive market, one of the most effective strategies is to stay top of mind. Here are our top 10 essential actions to keep in constant contact with clients.
Regular, personalized communication helps clients feel valued. Personalized emails, phone calls, and handwritten notes go a long way in showing that you remember them and care.
Sending cards for birthdays, anniversaries of their home purchase, and major holidays can make clients feel appreciated and remembered. Personal touches create lasting impressions.
Small but thoughtful gifts like a gift certificate to a favorite restaurant, a branded calendar, or a box of gourmet chocolates can make a big impact. These gestures reinforce your commitment to the relationship.
For high-end clientele, providing exclusive gifts such as artwork, luxury espresso machines, outdoor furniture, or high-quality appliances can convey how much you value their business. These gifts align with their lifestyle and add genuine value.
Organize annual client appreciation events to bring together past clients. This keeps you in their minds as not only their realtor but as a connector in their community.
Keep clients engaged by sharing useful real estate market updates, home maintenance tips, & other relevant content that could benefit them as homeowners.
During the holiday season, sending personalized gifts or cards is an effective way to show you’re thinking about your clients. Depending on the client, a small, festive basket or a bottle of premium wine can leave a warm, lasting impression.
Pay attention to big life changes such as new additions to the family or career milestones. Sending a congratulatory card or gift shows that you’re not just their realtor, but someone who shares in their joy.
Distribute branded items that clients will use & keep, such as luxury notepads, high-end pens, or engraved coasters and cutting boards. These keep your name visible while providing utility.
Finally, remember that the lifeblood of any successful real estate business is referrals. To encourage clients to refer you to friends and family, make your service unforgettable and keep your name at the forefront of their minds through consistent gestures of appreciation.
Gift-giving isn’t just an expense; it’s an investment in your brand that fuels success. A thoughtful approach to client loyalty and valuable word of mouth referrals. Use RGH as a partner that is an integral part of your business.
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